The Importance of Accessibility and How It Can Affect the SEO of Your Dealer Website
Search engines — particularly Google — place growing emphasis on user experience, and that includes accessibility. Accessibility is already a ranking signal and is likely to carry more weight in future updates. In short: better accessibility improves usability, conversions, and can lift your dealer website SEO in the Search Engine Results Pages (SERPs).
Accessibility, SEO and Your Website Optimisation
Accessible Web Design and User Experience (UX / UE)
With most dealer traffic now on mobile, accessible design is essential. Use easy to use navigation, generous tap targets, readable typography, and high colour contrast. Maintain clear focus states and keyboard access. These improvements reduce bounce, increase engagement and are recognised as ranking signals — so it pays to get them right.
Metadata
Clear, descriptive meta titles and meta descriptions help users and assistive technologies understand each page. Paired with meaningful headings and logical structure, strong metadata improves click‑through rates and supports accessibility and SEO.
Alt Text for Images
Provide accurate, human‑readable alt text for informative images so screen reader users understand context. Keep it concise and relevant to the page topic. For purely decorative images, use empty alt (alt="") so they’re skipped.
Link Text and Anchor Labels
Make links descriptive and specific. Avoid vague text such as ‘Click here’; use labels like ‘Special Offers’ so users — and search engines — know what to expect. Where icon‑only links are used, add an aria-label for clarity.
Is Your Dealer Website Optimised for Accessibility and SEO?
We can help you improve accessibility to enhance user experience and organic performance.
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