Off-Page SEO for Car, Leisure Vehicle & Motorcycle Dealers

Why Off-Page SEO Matters for Your Dealer Website

Off-Page SEO (sometimes called Off-Site SEO) is a strong signal to search engines about how valuable your website is to other users. Every quality backlink acts like a vote of confidence from a third-party site, suggesting your content is worth visiting.

If two competing dealer websites target the same keywords and have equally strong On-Page SEO, the one with stronger Off-Page SEO will usually rank higher.

For example, if Dealer Website A has hundreds of quality backlinks and active social signals, while Dealer Website B has none, search engines are more likely to rank Website A above Website B.

In short, a site with great On-Page SEO but poor Off-Page SEO is like a superbly stocked showroom that hardly anyone visits.

The Three Main Types of Off-Page Links

• Editorial Links

  The most valuable type of backlink. These occur when another site chooses to link to your content without being asked — perhaps because they follow your brand, discovered your content via search, or were referred by someone else. Editorial backlinks from reputable sources are like gold dust in SEO.

• Requested Links

  These are links you actively seek from journalists, publishers, or site owners. While potentially as valuable as editorial links, they can be harder to secure as many webmasters are cautious about linking out. A high-quality requested backlink can still be a huge SEO boost.

• User-Generated Links

  Created by you (or your team) to promote your own content — such as forum posts, comments, or directory listings. These tend to have lower SEO value and are often ignored by search engines, as they’re considered self-endorsement rather than organic recommendations.