Search Engine Optimisation (SEO) is the process of improving your dealer website so it ranks higher in Google and other search engines—helping you attract more buyers without paying for every click.
The key difference between SEO and paid search ads (like Google Ads) is that SEO earns your position in the results organically, whereas paid ads buy you a spot—but only for as long as your budget lasts.
Organic SEO is like planting an acorn—slow to start, but it grows into a strong, lasting oak tree. Paid search is like a mushroom—it appears overnight, but disappears just as fast. When your ad budget runs out, so does your visibility.
Rely solely on paid search and your dealership will vanish from search results the moment your budget stops. SEO builds a presence that lasts.
Paid ads are still useful for quick campaigns or urgent promotions, but they can be costly to maintain. A smart strategy uses both, with most of your effort and budget invested in long-term organic SEO.
From site speed and mobile optimisation to keyword strategy and quality content, many factors influence your ranking. If you’re not appearing where you should, we can help fix that.